How relevant is your brand online?
When you have a brand and online presence, you probably might want to know how it’s actually doing on the internet and in search engines. How relevant is your brand online?
The marketing guru’s from Futurelab launched their Futurelab 100, displaying the 100 most valuable online brands. But more important for you: you can submit your own brand and see where you end up in comparison to the 100 big ones!
How it works?
The Futurelab 100 mashes up Interbrand’s list of the word’s most valuable brands by looking at their online relevance. To compile their ranking, they use publicly available data which includes the number of times a brand’s name appears on Google, Baidu and Technorati, the number of links to the brands website, reach and PageRank relevance, the number of times people express their “love” or “hate” for the brand and the way the brand preforms in Nielsen’s Blogpulse.
Yes, you are curious. Go check your brand!
